Are you a dealer ready to take your Smart Car advertisements to the next level? With millions of vehicles in the automotive market, you need to come up with the next great ad to stand out to remain relevant.
Need tips and tricks that would make you go viral? This article outlines simple and easy-to-follow car ads ideas for car dealerships.
What is a Smart Car?
A smart car is a term technically used to describe cars with some form of artificial intelligence. They are vehicles that are built with advanced technology and are often quite different from regular cars. You may be thinking, of hybrid fuel, advanced infotainment systems, and others but it goes way beyond that.
These cars are designed to improve safety, efficiency, and convenience for drivers. These features may include things like automated parking assistance, collision avoidance systems, GPS navigation, and connectivity to mobile devices. These kinds of vehicles are also known to use relatively small engines.
For example, the Smart ForTwo!
The Smart ForTwo is currently one of the smallest and smartest cars with its engines fixed at the back and not the front like regular cars. This clever design choice maximizes interior space and enhances stability and handling. Plus, the rear-wheel-drive configuration provides better traction, especially on slippery surfaces.
What about its superpower? The Tridion steel hemispherical safety cell! This car is completely enclosed in the shell to keep the occupants safe and protected always.
If you are a dealer having one of these Smart Cars and you just can’t get enough customers, the next section explains how to get the best ads for your business and some tips to keep them coming.
One of the best ads by Smart Car
In this memorable ad, the Smart Car defies expectations by carrying a Ford Expedition, a massive SUV weighing a hefty 7,000 pounds, on top of its sub-2,000-pound frame. The message? “Small on size, big on safety.” The ad showcases Smart’s “Tridion” safety cell, emphasizing the car’s extraordinary safety features despite its diminutive size.
But how did they achieve this jaw-dropping visual? Behind the scenes, a forklift hoisted the Ford Expedition onto the Smart car’s frame. Remarkably, the Smart car remained unbowed by the weight, demonstrating the strength of its safety structure.
The Tridion safety cell, made largely of high-strength steel, distributes impact energy across the entire car body width. It’s like a roll cage in a race car, ensuring safety even in challenging scenarios,
Creating the Best Commercial Ads: 8 Smart Car Advertisement Ideas
Smart car advertisements should be able to grab the attention of consumers around the world within seconds and convince them to visit your inventory. To get an effective adverts, there are some tips you need to remember. They are:
Understanding the Target Audience
Before launching any campaign or commercial, understanding your audience is crucial. For smart car advertising, consider demographics, lifestyle, and preferences.
Are you targeting eco-conscious urban dwellers, tech enthusiasts, or budget-conscious commuters? Knowing your audience informs your messaging, visuals, and channels.
Fun Fact: The Smart Fortwo appeals to city dwellers due to its compact size and eco-friendly features.
Creating Compelling Advertisements with YouTube Creators
Never underestimate the power of YouTube influencers. Did you know that over a quarter of the auto industry ads are video-based? 81% of users say they prefer videos on social media over other content types.
Before you think of creating your video ads, think about promoting them to reach the right audience. Partnering with popular creators who align with your brand can showcase the smart auto’s features, take viewers on test drives virtually, and share personal experiences.
YouTube ads have a broad reach, and collaborating with creators adds authenticity.
Fun Fact: YouTube reaches over 2 billion logged-in monthly users.
Set up PPC campaigns with proper SEO research
Pay-per-click (PPC) campaigns allow precise targeting and should be a very important part of your car ads. Before setting up your campaigns, ensure you have relevant keywords related to smart cars, fuel efficiency, safety, and technology.
Optimize landing pages to improve ad quality scores. You can check out some of the ads set up by competitors and try to do something a bit more creative, but with relevant keywords.
Fun fact: PPC ads can increase brand awareness by up to 80% and 95% of car buyers do some research online before making a purchase.
Craft a Memorable Brand Persona for Younger Social Media Audiences
Believe it or not, the GenZs of today will make up your target audience in the future. So, why wait till then? Start advertising now. When they become older, they are more likely to buy a car from a brand they saw online two years ago (your dealership) than a new one they just found.
Develop a brand persona that resonates with their values – innovation, sustainability, and connectivity. Share stories about smart car owners who embrace city life and environmental consciousness. Try to be consistent across several social media platforms including TikTok, Instagram, YouTube, and other social media platforms
Fun Fact: Social media users spend an average of 2 hours and 24 minutes daily on platforms. Now you know what to do.
Be Different and Unique
Being different doesn’t mean completely disregarding what’s been done before. While it’s important to draw inspiration from other ads, the key is to infuse your own distinctiveness to make your ad stand out. Constantly think outside the box and unleash your creativity.
One tip is to conduct thorough market research to understand what’s already out there and identify gaps or opportunities for innovation. Then, leverage your findings to craft a unique selling proposition (USP) that sets your smart car ad apart from the competition.
Remember, successful ads resonate with the audience, evoke emotions, and convey a clear message.
Fun Fact: When consumers search for a vehicle, they visit an average of 4.2 websites, with 81% visiting at least 2 websites
Try Programmatic Advertising
Programmatic ads use algorithms to target specific audiences in real-time. They adapt to user behavior, ensuring relevant placements. How does it work?
While regular PPC ads often pop up on search engine sites and results, programmatic ads are banner-like ads that are on several websites and pages. Imagine seeing your dealership and vehicles all over the internet like that.
Both strategies (PPC and programmatic ads) yield good results, but when used together, you can keep consumers engaged and essentially, improve traffic and conversions. These ads keep buyers engaged and improve the likeliness of your ad being clicked by 12%.
Fun Fact: Programmatic spending is projected to reach $147 billion globally by 2021.
Invest in Review Site Placement
Positive reviews influence purchase decisions. Do you have business profiles online? For better smart car ads and conversions, you need to create business profiles on Google or other websites.
When users see your smart car ads and find positive reviews on some of these sites, it enhances your credibility and instills confidence in potential buyers. Positive reviews serve as social proof, validating the quality and reliability of your smart cars, ultimately increasing the likelihood of conversion.
Fun Fact: Google’s Business Profile reviews get up to 150 million visits every month in the US. With only a percentage of this traffic coming to your dealership, smart car sales can grow exponentially for your business.
Collect reviews after sales and make them into ads
Happy customers are your best advocates. Encourage post-purchase reviews and collect as many reviews as possible as soon as sales are finalized or via mail. You can even encourage consumers to leave feedback by offering incentives such as gift cards, discounts, service appointments, etcetera.
Fun Fact: 58% of consumers say they would pay more for products from a brand with positive reviews.
Grow Your Dealership With Vehicle Data APIs
Adverts are one way to get more customers interested in your product, but accurate information and transparency can convince them to make smart car purchases. Vehicle Databases offer businesses an opportunity to expand their database with our detailed APIs.
Some efficient APIs suitable for car dealerships are:
- VIN decoding API
- Vehicle history API
- Vehicle services API
- Auction history API
- Sales history API
- Window sticker API
By integrating vehicle data APIs into your business operations, you can offer consumers access to a wealth of information, including the car’s make, model, year, engine type, vehicle specifications, pricing data, historical records, and more.
Dealerships can use this service and maintenance data to assess a car’s condition and provide accurate information to potential buyers. What about the market value of cars in the inventory? Sales history? Auction history? Title brand records?
Integrating these 100% accurate and responsive APIs not only fosters trust and confidence in your brand but also empowers customers to make informed decisions when considering a smart car purchase.
Get 15 free credits now and improve your dealership now!
Frequently Asked Questions
Yes, Smart is still owned by Mercedes-Benz. The brand was established as a joint venture between Daimler AG and Swiss company Swatch in the late 1990s, but Mercedes-Benz acquired full ownership in 2019.
The term “smart” in smart car originally stood for Swatch Mercedes ART, reflecting the partnership between Swatch and Mercedes-Benz. However, over time, it has come to symbolize innovation, efficiency, and urban mobility.
As of the time of writing, Smart cars are not currently sold in the United States. Daimler AG decided to discontinue sales of Smart cars in the US market in 2019 due to poor sales performance. However, the brand continues to sell vehicles in other parts of the world. However, you can check other smart cars produced by Fiat, Volkswagen, Mini, Peugeot, Toyota, or Renault.
Smart cars are compact city cars designed for urban mobility. They are known for their small size, agility, and fuel efficiency, making them ideal for navigating crowded city streets and fitting into tight parking spaces. Smart cars often feature unique design elements and advanced technology aimed at enhancing safety and convenience for drivers.
